EFM Pop-up Shop

347 West Broadway

December 8-13 | Noon - 9:00PM

We are launching our first ever pop-up shop in SoHo at 347 West Broadway. The 2,000 square-foot retail space will be open from December 8th – December 13th, just in time for holiday shopping.

The Autumn/Winter 2016 collection will be available for purchase. It’s a unique opportunity for customers to experience the brand on a more expressive and personal level.

To kick off the pop-up shop, Designer Donrad Duncan and Expert Trainer Troy Brooks of s10 will be hosting the launch event on Thursday, December 8th from 6:30 PM to 8:30 PM. Refreshments will be provided by Topo Chico, Tito's Vodka and Peroni Beer. The celebrations will continue throughout the week with a variety of events which will all be open to the public. If you’d like to let us know if you’re coming to the opening party, and to hear about future EFM events, click here:


Thursday, December 8th

Opening Night Launch Party Hosted by Designer Donrad Duncan and Expert Trainer Troy Brooks of s10
6:30PM - 8:30PM

Friday, December 9th

Explore the Art of Travel with EFM and Travel Photographer / Cinematographer Kevin Ornelas
6:00PM - 9:00PM

Kevin Ornelas is a native New Yorker and travel photographer / cinematographer. Customers will have a chance to view and purchase his prints from around the world.

Saturday, December 10th

Move with EFM and Jessa Messina of Yojo Yoga
7:00PM - 8:00PM

Jessa Messina has been teaching yoga for over a decade in addition to having experience as a Tier 3 personal trainer at Equinox. She has focused her career on tailoring classes to the specific mental and physical needs of her target demographics and teaching outside the realm of the yoga studio. She has taught yoga to the FSU football team, to NBC, and held classes inside Urban Outfitters in Herald Square for a year. She is the founder of YoJo, where her company brings wellness to the workplace through yoga, meditation and ergonomics. They are currently partnered with WeWork to bring wellness to their locations throughout the city.

Sunday and Monday, December 11th & 12th

Free Men's Grooming by Her Chair His Hair 1:00PM - 7:00PM

Lady Barbers from Her Chair His Hair will provide customers with grooming services such as neckline clean ups, beard trims, and sideburn styling. Her Chair His Chair was founded by men's groomer and Master Barber, Cassie Kurtz. Located in NYC, Cassie's passion for barbering led her to develop Her Chair His Hair, a website dedicated to men's grooming and all the ladies working behind the scenes.

Tuesday, December 13th

Meet Designer Donrad Duncan
5:00PM - 7:00PM

Over the past 15 years, Donrad Duncan has quietly become one of the most influential sportswear designers in men's apparel, creating concepts and brands that have changed the menswear industry. As the only designer to ever be granted access to legendary garment and fabric engineer Massimo Osti's archives, Duncan's own design vision and philosophies are at the forefront of an elite group bringing together influences from military, alpinist and extreme sport clothing to create a new, urban apparel concept. In February, Duncan was awarded the 2016 Rising Star Award for Menswear by Fashion Group International.